Client

Aspects Beauty

My role

Website Design
Information Architecture

Problem

The website was not designed responsively and the complicated navigation menu led to too many unnecessary clicks.

Solution

A simplified, responsive website which uses longer and more engaging pages.

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Aspects Beauty needed a refresh of their distribution website for Signorina by Salvatore Ferragamo. The main reason for the re-design was to introduce the new fragrance (Misteriosa) to the collection, but we took the opportunity to give a fresh new look and a much more fluid feel of the site. 

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While working at Powow Creative, I created a template which can be followed by the 3 fragrances, utilising a longer scrolling page design, which shows the information for each of the perfumes instead of splitting the pages up into content type first and then into fragances.

The new page layout helped simplify the navigation dramatically by removing the unnecessary pages. It went down from 15 links to only 4.

The website re-launch was being promoted with emails introducing the new fragrance Signorina in fiore.